By now, savvy business owners should be aware that big data might be their new best friend. But, says Linda Bustos, director of eCommerce research at Elastic Path and author of the Get Elastic Blog, more data isn’t better if you’re not using it effectively.
More important than big data is having a company cultured that isn’t siloed between departments and data sources and that can share data.
She points to Target as an example of a large company that can use big data to make predictions about customers – like when a woman is pregnant based on purchase pattern shifts, like suddenly buying maternity clothes, certain vitamins, and unscented lotion. Continue Reading