New Social Network Popular Among Consumers Wary of Big Data

People just want to be seen and heard. That’s the human inclination that Facebook so brilliantly capitalized upon. But while you’ve been busy finding your voice and shouting your opinions to the world, Facebook, Twitter, and other social media platforms have been capturing some big data on your activities. As a result, many people limit or refuse to share, due to fears over how that information will be used. Social data can limit job prospects or raise your insurance premiums. But now there’s a new app called Vero that swears it doesn’t want your data, just your thoughts.

Continue Reading

How Big Data is Making Itself Essential to Insurance Companies

Big data

Big data puts a whole new spin on insurance analytics

Insurance companies have been collecting data on their clients for years. Actuarial accountants use the information to help carriers set premium prices, rate the insured, and lessen risk. Most tech analysts suggest that these activities barely scratch the surface of the information they have collected. Continue Reading

Could Big Data Spell the End of Animal Testing in Biomedical Research?

Big data

Is there an alternative to invasive animal testing?

The use of animals in biomedical, cosmetic, and military research affects 100 million dogs, cats, rabbits, mice, and primates, each year.

Scientists say animal testing is a crucial part of research. Opponents say these activities are unnecessary and the test subjects are housed in inhumane conditions. Continue Reading

Big Data Reveals New Pools of Untapped Luxury Buyers for Marketers to Target

Big data

Emerging markets represent a significant financial boon for many industries.

Capitalizing on new and emerging markets for product sales could be the next big boon for your company.

Marketing giant McKinsey & Company tells us that there are five billion potential consumers spread out over 37 countries worldwide. In most of these markets, the GDP is currently less than $1,000 annually. That’s 70 percent of the world’s population – with only about 35 percent of the planet’s GDP – at least today. Continue Reading