What is Big Data

Big Data and the Long Tail

Big data

The Pareto Rule has yielded the floor to The Long Tail of Big Data.

Big data has emerged as the latest and greatest of tools for marketers seeking to leverage information to sell products. But as the amount of data captured has expanded, we’ve created “long tails” of information. This article explains how, in order to monetize all points of the long tail, low-cost, non-traditional marketing techniques must be utilized to reach a wider but smaller audience at all points of the tail. Continue Reading

When Data “Goes Dark”

Data

What data is housed in the paper lying around your office? Paper documents, photos, video, or other corporate holdings are the next incremental step in incorporating all corporate data into comprehensive business analytics. Will 2017 be the year that we make use of the historical trends found in the non-digitized data in your enterprise? Let’s look at the phenomenon of what analysts call “dark data” and how it should be incorporated into your big data cloud. Continue Reading

Using Big Data to Create Big Change: How Nonprofits Can Leverage Data

Big data

Non-profits need big data to be more effective.

From the financial to the pharmaceutical, industries are leveraging big data to make a bigger impact. But what about the organizations that are less concerned about profit and more focused on changing the world? Here’s a look at how not-for-profits can step up their efforts by including more, and bigger, data. Continue Reading

Big-Data-As-A-Service (BDaaS): Sparking the Next Big Data Evolution

Big data

BDaaS allows enterprise organizations to simplify deployment in the cloud.

2017 may finally be the year for Big Data as a Service (BDaaS). Businesses have been capturing data frantically, but, with a few exceptions, have failed to reap the full benefit of the data they’ve gathered. But there are two converging trends in 2017 that make us believe more enterprise organizations will finally leverage their big data to reap big rewards. Continue Reading