Big Data Reveals New Pools of Untapped Luxury Buyers for Marketers to Target

Big data

Emerging markets represent a significant financial boon for many industries.

Capitalizing on new and emerging markets for product sales could be the next big boon for your company.

Marketing giant McKinsey & Company tells us that there are five billion potential consumers spread out over 37 countries worldwide. In most of these markets, the GDP is currently less than $1,000 annually. That’s 70 percent of the world’s population – with only about 35 percent of the planet’s GDP – at least today. Continue Reading

New Study Shows Cloud Computing Enables 92% of Big Data & the IoT

Big data

Cisco just released their service provider forecast predicting some potentially controversial benchmarks for 2020:

–92% of big data traffic will be cloud-based.
–74% of cloud functions will derive from SaaS providers.
–Consumer cloud traffic per user will increase to 1.7 GB per month.
–Social networking will expand to 34% of all cloud traffic.
–Global IP traffic will almost triple in the next three years. Continue Reading